The Minnesuing Group is member-led and focused on forging strong relationships. With an agenda tailored to the topics of most interest to the membership, every member participates and drives part of the conversation. Central to the membership experience is an annual, week-long, immersive session at The Lodge at Minnesuing Acres in northern Wisconsin.
The Minnesuing Group is better experienced than explained. … This private and intimate assembly of top communications thought leaders fosters the richest sharing of best practices, ideation on trends … and support for each other’s professional and leadership growth and development. … it’s unlike any communications or leadership group I’ve ever participated in. My advice to anyone who has been invited: move heaven and earth to join and attend …
— Vice President, Fortune 500 Technology and Specialty Materials Company
Time & Location
October 5-10, 2025
Lake Nebagamon, Wisconsin
Who Should Attend
The ideal candidates for The Minnesuing Group are Chief Communication Officers and / or the most senior leaders of internal / leadership communication functions. The Minnesuing Group is invitation-only and limited to 25 members each year. Membership remains largely constant from year to year, allowing members to form meaningful connections that endure. Several member relationships span nearly twenty years since the inaugural season in 2004.
Faculty
Alan Nelson is Co-Managing Partner of CRA | Admired Leadership and co-founder of The Minnesuing Group.
Carolynne Thomas is a Partner in CRA | Admired Leadership’s Strategic Communication Practice and co-founder of The Minnesuing Group.
Accommodations
The Lodge at Minnesuing Acres is a four-star facility located on Lake Nebagamon in northern Wisconsin. We reserve the entire facility and find it to be a truly remarkable place: exemplary service, incredible food, and an intimate atmosphere where work gets done and relationships flourish. Participants can either travel into Duluth, Minnesota and be shuttled 45-minutes to the Lodge, or into Minneapolis and rent a car for a scenic two-to-three-hour drive through the beautiful fall foliage.
The Lodge at Minnesuing Acres
8084 Minnesuing Acres Dr.
Lake Nebagamon, WI 54849
The Core Sessions
While agenda topics for Minnesuing Group sessions are curated based on member input and current context, typical elements include:
- Case Studies
- Reverse Panels
- Scenario-Based Workshops
- Topic-Specific Deep-Dives (i.e., AI, DEI, Talent)
- Trendspotting
- Behavioral Research Highlights from Academia and CRA | Admired Leadership®
Recreational Activities
The Lodge offers a range of complimentary activities and amenities, including golf, tennis, kayaking, an indoor pool, fitness center, outdoor hot tub, archery course, trout fishing, bike trails, and a world-renowned sporting clay course.
Next Steps
Membership to the Minnesuing Group is limited to 25. To learn more, or to be considered for membership, please leave your information in the form below and a team member will reach out to you.