Communicating Strategy

Most teams believe their organization has a strategy, but they are hard-pressed to explain it. Does your team know yours?

Having a strategy isn’t the same as enacting one. For organizations to bring strategy to life, team members must first understand the strategy and what’s expected for success. Using our linguistic research, we bring science and art to frame your organization’s unique story, defining your purpose, vision, strategy, and values and aligning leaders and teams accordingly.

While the message matters, words by themselves are not enough. CRA | Admired Leadership advisors work with leaders to create team connection to strategy using our exclusive cascade process. Armed with a comprehensive set of tools from our proprietary Strategic Communication Operating Model, we partner with clients to implement custom communication strategies to drive results, helping people understand, believe, and do what’s needed for success.  

Action Requires Understanding

Communicating strategy is not just about the words you say, but the environment and context you create for those words to be heard and understood. It’s an ongoing dialogue, not a singular event.

Experiences

November 4-5, 2025

Building Advisory Relationships

The Building Advisory Relationships Seminar covers the nature of the advisor relationship and offers practical counsel on how to establish those of trust, partnership, and influence with senior clients.
August 26-27, 2025

Demonstrating Internal Communication Value Through Effective Measurement

The communication perspective posits that everything communicates, opening a realm of possibilities to effect change and foster positive organizational influence. However, this also presents a challenge for communication leaders to discern the specific effects of their work on business outcomes and to validate the function’s distinctive worth convincingly. The most impactful communication measurement portfolios are those that not only track impact but also align with the organization’s strategic goals to demonstrate how communication drives business results.
May 13-14, 2025

Master the Message: Designing for Outcomes

We communicate to create clarity, instill belief, and compel action. In this seminar, we will explore the art and science of cutting through noise and landing ideas. We will review the fundamentals of effective composition, linguistic choice, and writing style, and we will discuss where generative AI should and should not play a role. Through case studies, examples, and hands-on exercises, participants can expect to learn actionable strategies for sharpening their eloquence and increasing their value.