Research, Measurement, and Insights

We make sense of data and work with you to drive improvement.

Data is all around us, but true insight is hard to find.

Many organizations seek feedback, but few succeed in acting on it. With a wide range of methodologies for research, listening, and engagement, we know better than anyone that it’s about translating data into insight and insight into improvement. Our research methodologists help you to understand attitudes, beliefs, and behaviors, designing tailored quantitative and qualitative research programs to pinpoint issues, solve problems, and measure progress. Whether you are looking to assess culture, test messages, audit communication channels, or demonstrate value, we have a way forward.

Using our Clarity Index, our research team diagnoses what people in your organization understand about the organization and how team members view their place within it, highlighting where things are clear and where they aren’t. We then provide a personalized roadmap for improvement.

Prompted by new leadership expectations that we deliver outcomes-based internal communications, we began implementing annual Clarity Index surveys two years ago. … The Clarity Index findings and CRA’s counsel have contributed to a more effective function and increased credibility with our executives and partners.

—Communication Leader, Financial Services Organization