Communicating Strategy

We design the message and make it matter.

Most teams believe their organization has a strategy, but they are hard-pressed to explain it. Does your team know yours?

Having a strategy isn’t the same as enacting one. For organizations to bring strategy to life, team members must first understand the strategy and what’s expected for success. Using our linguistic research, we bring science and art to frame your organization’s unique story, defining your purpose, vision, strategy, and values and aligning leaders and teams accordingly.

While the message matters, words by themselves are not enough. CRA | Admired Leadership advisors work with leaders to create team connection to strategy using our exclusive cascade process. Armed with a comprehensive set of tools from our proprietary Strategic Communication Operating Model, we partner with clients to implement custom communication strategies to drive results, helping people understand, believe, and do what’s needed for success.

For the past ten years and counting, we’ve used CRA | Admired Leadership’s strategy cascade process to align our employees to our company’s annual strategy. With over 100,000 employees, this is an essential to ensure our employees understand the strategy, see their role in it, and can execute it. It’s become a ritual for us — something managers and employees look forward to and depend on each year.

— Global Communications Leader, Global Fortune 500 Technology Company

Action Requires Understanding

Communicating strategy is not just about the words you say, but the environment and context you create for those words to be heard and understood. It’s an ongoing dialogue, not a singular event.